ROSEMONT, Ill. -- While private-label products offer grocers some leverage against consumer packaged goods manufacturers, retailers need to guard against becoming too deeply involved with brand management, said Meredith Adler, equity analyst, Lehman Brothers, New York. "The investment community does not want retailers to become brand managers," she said in a presentation at the Private Label Manufacturers Association's "Store Brand Mania" trade show here last week. "It doesn't want them to ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Why Register for FREE?
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.