NEW YORK -- Limited-assortment supermarkets have significant growth potential in the United States, based on the penetration levels and sales success they have had in Europe, according to a presentation at the Goldman Sachs Retail Conference here. John Heinbockel, an analyst in Goldman Sachs' New York office, said "hard discount," or limited-assortment, food retailers like Save-A-Lot and Aldi, accounted for less than 2% of the nation's food-at-home sales in 2003, compared with the 33% share ...

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