NEW YORK -- Andrew Jergens Co. here has eliminated off-invoice allowances on "non-key" stockkeeping units and rechanneled consumer and trade marketing monies into a flexible fund that is being used to orchestrate account-specific promotions. "The objective as a trade marketing group is to move Jergens away from the classic price promotions which add no value to us," said Patrick Lynch, division manager of trade marketing for Jergens, Cincinnati, Ohio. He said the company became very ...
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