DANVILLE, Calif. -- Andronico's Market has been piloting transaction-management/customer-relationship-management software in its flagship store here that the 10-unit independent operator plans to expand to its other stores soon. The software system allows Andronico's to probe the reasons customers increase purchases, decrease purchases, and purchase at all. "We do hope to roll it out next year in our other stores," said Cathy Mullally, director of electronic marketing for Andronico's, ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

Why Register for FREE?

Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick.  What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
 

Click here to read the FAQ page if you have any questions (opens in a new window)
 

Attention Paid Print Subscribers:  While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.