CHARLESTON, S.C. -- A frequent shopper pilot program offering cash and gift rewards to preferred customers who increase their spending levels has succeeded in substantially boosting incremental sales at A&P, Montvale, N.J. Under the program, A&P targeted what it called its moderate shoppers -- 20% of customers who account for 35% of sales -- by offering them incentives for stepping up to a series of higher spending brackets, said Lawrence Zimmerman, A&P's vice president of ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Why Register for FREE?
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.