MONTVALE, N.J. -- A&P here has launched a line of Master Choice private-label cold cuts with a flourish that includes banners, window signs, full-page ads and special prices. The official unveiling came on January 24, just a week before Super Bowl Sunday, which has increasingly become a big sales day for supermarket delis. A full-page ad on the back page of the chain's weekly circular proclaims, "A&P is proud to introduce Master Choice cold cuts." It lists 12 varieties at a special ...

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