MONTVALE, N.J. -- A&P here is making "history" with a 144-page coupon book distributed earlier this month. "This is the first time for this particular kind of book," Michael Rourke, senior vice president of communications and corporate affairs at A&P, told SN. Dubbed "The Greatest Coupon Savings Book in History," the publication offers shoppers the potential to save over $200 on national name brand products, primarily Center Store grocery categories. Published in newsprint, the ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Why Register for FREE?
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.