MONTVALE, N.J. -- A&P in its Northeastern division made a big deal of California tree-ripened fruit in its produce departments last month with a special price for three varieties and point-of-sale materials that described the ripening process. A premium brand of the fruit was offered at $1.99 a pound for peaches, plums and nectarines three weeks in a row last month.The fruits were featured in the division's ad circulars, with photos of them occupying nearly a third of the ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Why Register for FREE?
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.