MONTVALE, N.J. -- A&P in its Northeastern division made a big deal of California tree-ripened fruit in its produce departments last month with a special price for three varieties and point-of-sale materials that described the ripening process. A premium brand of the fruit was offered at $1.99 a pound for peaches, plums and nectarines three weeks in a row last month.The fruits were featured in the division's ad circulars, with photos of them occupying nearly a third of the ...
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