NEW YORK -- A&P leads the way in making its private label a "national" brand, according to a new report by global market analysis firm Datamonitor here. The report, titled "Private Label 2000: Standing Out From the Crowd," examines the changes that have occurred in the private-label food and drink markets to demonstrate that private label is becoming more like a national brand. Reasons include increasing retailer advertising of store brands in newspapers, on-line and even on television, ...

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