MONTVALE, N.J. -- Santa may have been snowbound, but A&P delivered even more cheer this holiday season than in the past in the form of its Master Choice Gift Basket promotion. "We have done the gift baskets before, but this is the first year that we have had three different varieties," said Michael Rourke, senior vice president of communications and corporate affairs for A&P. "The baskets have been received very well by the shoppers and that is why we decided to increase the number ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Why Register for FREE?
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.