MONTVALE, N.J. — A&P's “no gimmicks” stand on Thanksgiving turkey promotions gobbled away sales gains at the company's Northeast banners during its fiscal third quarter, the retailer here said last week. “We followed through on our commitment not to give the farm away during the Thanksgiving holiday season with promotions like free turkeys,” Eric Claus, chief executive officer, told analysts in a conference call. “We were very deliberate in our strategy to drive profitability, even at ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Why Register for FREE?
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.