MONTVALE, N.J. -- A&P here decided that the best way to celebrate its 135th anniversary and promote the rollout of its new unified America's Choice private-label banner was with a good old-fashioned, star-studded, televised variety show. The one-hour program, called "America's Choice," aired in New York on independent station WPIX Channel 11, on Sunday April 10. It also aired in 19 other major markets, including cities such as Los Angeles, where A&P does not operate any stores, said ...

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