The nation's shift to managed health care has left many women unhappy with the medical attention they receive. Feeling that they don't have easy access to or sufficient time with their doctors, they are looking elsewhere for information and support. Along with introducing a variety of nutritious foods just for women (see Brand Marketing, June 2001), marketers are becoming a source of help by sponsoring health-oriented events, featuring information on product packaging and even creating ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

Why Register for FREE?

Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick.  What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
 

Click here to read the FAQ page if you have any questions (opens in a new window)
 

Attention Paid Print Subscribers:  While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.