ACTON, Mass. -- Apples, especially in high season, can practically sell themselves. So why go crazy trying to promote them? Joe Lettery, known in the industry as the "world's greatest apple display man," is the one to ask. "Because it's easy and it's profitable," says Lettery, produce merchandiser at Triple A Supermarkets here, who has built his department's image around apple promotions. During his 15-year career at Triple A, a two-store independent in this upper-income suburb of Boston, ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Why Register for FREE?
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive complimentary access to the SN salary survey data tables.
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.