The rollout of the Advanced Photo System, a new photographic system introduced earlier this year, has been slow, say supermarket retailers. But they expect that to change by the fourth quarter. Kodak's major advertising blitz during the just-completed Atlanta Olympic Games may be the shot in the arm that retailers say they need to spur sales and consumer familiarity with the system. "At the moment, if you asked the average consumer, they won't be too aware of APS," said Mike Caligiuri, ...
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