Taking a cue from upscale specialty stores, supermarkets are pampering customers with upscale sets and selections of bath and body products. Chains like Wegmans Food Markets, Rochester, N.Y.; Giant Eagle, Pittsburgh; and Giant Food, Landover, Md., are rolling out inviting presentations in their bath and body care aisles that encourage shoppers to pamper themselves with the trendy products merchandised there. For example, the "Relax, Renew, Revive" motif at Giant has recently been adopted by ...

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