Academy Award hoopla and big summer marketing campaigns are causing retailers to increase their rental buys of so-called "art house" movies. These are movies that receive critical acclaim, but have a limited market either because of subtitles, subject matter or lack of a major theatrical marketing campaign. Three current examples are "Il Postino/The Postman," "Mighty Aphrodite" and "Les Miserables." Availability of many of these titles from shared transaction fee distributors also is having ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

Why Register for FREE?

Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick.  What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
 

Click here to read the FAQ page if you have any questions (opens in a new window)
 

Attention Paid Print Subscribers:  While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.