Let's take a look this week at what constitutes the artistic side of the supermarket: merchandising. The definition of merchandising can be a little elusive, as can be its execution. As is pointed out in a news feature on Page 43 of this week's SN, merchandising has to do with knowing store customers and making the store itself speak to fulfilling customers' needs and aspirations. How is that to be done? It involves knowing what the supermarket stands for and causing product to accentuate ...
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