LONDON (FNS) -- ASDA, Leeds, England, the U.K.'s fourth-largest food retailer, has reinforced its low-price image by including for the first time 800 food items in its annual January sale. woman said. Overall, the ASDA sale covers 2,000 products, mainly in its home and leisure categories. The sale began Jan. 4 and will end Jan. 13. It covers all of ASDA's 223 stores.The food sale follows ASDA's announcement in September that it was freezing prices on 12,000 food items for four months to ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

Why Register for FREE?

Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick.  What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
 

Click here to read the FAQ page if you have any questions (opens in a new window)
 

Attention Paid Print Subscribers:  While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.