HOUSTON -- Juice maker Minute Maid, owned by beverage giant Coca-Cola Co., Atlanta, has acquired the naming rights for the former Enron Field here, home of the Houston Astros baseball team. Minute Maid, also based here, agreed to pay more than $100 million for a 28-year deal to name the stadium Minute Maid Park, according to reports. The stadium had been named Astros Field on an interim basis since Astros owner Drayton McLane acquired the naming rights back from scandal-plagued energy giant ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Why Register for FREE?
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive complimentary access to the SN salary survey data tables.
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.