READING, Mass. -- Atlantic Food Mart here is developing a new promotional strategy for its electronic frequent shopper program in anticipation of more competition due to enter this market.
re opening in early September.
"[The promotion] will start a month before the opening and end a month after their opening," he said. "It will be an interesting approach and we'll make it so the customer just can't leave us."
Since introducing its frequent shopper program last fall, average transactions rose from about $16.50 per order to about $18, he said. Initially the increase was larger, but has leveled off somewhat.
Melchionda said a new interactive kiosk installed last month has been well-received by shoppers. Club members swipe their card to check their status in the program and see if they have incentives coming.