SCOTTSDALE, Ariz. -- The General Merchandise Distributors Council, Colorado Springs, Colo., rolled the dice and it paid off big time. Last fall, GMDC decided on a unique strategy to boost attendance and involvement in its marketing conferences: The trade association would pay the travel and lodging expenses for the retailer and wholesaler attendees. Last week, at the group's GM Marketing Conference here, there were 56% more retail and wholesale executives in attendance than last year, up ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

Why Register for FREE?

Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick.  What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
 

Click here to read the FAQ page if you have any questions (opens in a new window)
 

Attention Paid Print Subscribers:  While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.