Supermarkets are fine-tuning their magazine mix at the checkout to spice up sales at this high-impulse movement location. Part of the recipe includes peppering checkstands with special-interest magazines devoted to such topics as gardening, cooking, decorating, leisure activities and teen issues. Retailers told SN that as a result of these changes, 65% to 75% of their periodical sales are being generated at checkout. "Special-interest magazines have definitely grown in demand as people are ...

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