LAS VEGAS -- Audio books, also known as spoken word audio, are a natural complement to video rentals, said a speaker at a workshop held during the Winter Consumer Electronics Show here last month. "The same traffic that is in there renting video will indeed rent audio, if given the opportunity, and they will rent it in a big way if it is promoted right," said Phillip Levin, chairman of Metacom, Plymouth, Minn. Metacom is the parent company of Rezound International, which markets an audio ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Why Register for FREE?
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive complimentary access to the SN salary survey data tables.
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.