ROCHESTER, Minn. -- Home delivery orders taken by a new automated telephone system at Barlow Foods here are generating an additional $3,000 to $4,000 in weekly sales. The single-store, upscale retailer, which introduced the program six months ago, said the surge in sales is largely attributed to business from new customers, and orders run about $75 to $80 on average. The service will add new functionality after the first of the year, said Dan Neumeister, marketing manager, who noted that ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Why Register for FREE?
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive complimentary access to the SN salary survey data tables.
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.