SANTA ANA, Calif. -- Citing increased retailer interest in "ready-to-eat" avocados, the California Avocado Commission here has implemented four in-store programs featuring ripe avocados.
rogram from the commission for Cinco de Mayo with Mission Foods, Ortega and Jose Cuervo. A summer salad theme is set for June through August.
The commission's merchandising director, Paul Larson, and his staff, will provide technical support and training and will help in the promotion and merchandising activities, the commission said.
