RESTON, Va. -- Much of the best supermarket advertising and merchandising is showing signs of a split personality. On one hand, the industry is showing its charitable side in campaigns that show compassion for -- and produce sizable cash contributions toward -- the hungry and those with disabilities. On the other hand, interesting merchandising campaigns featuring record-breaking displays of produce or signage portraying the immortal King of Rock 'n' Roll, Elvis himself, are producing ...

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