At a time when many large supermarkets are creating one-stop baby aisles, some smaller chains are making names for themselves as well. Kings Super Markets, an upscale chain headquartered in West Caldwell, N.J., is one such retailer. SN analyzed the diaper section, which averages 16 feet, at five of its stores: in Short Hills, Summit, Chatham, Florham Park and Morristown, N.J. All five units stock Pampers, Luvs and Huggies, while four offer at least one private-label diaper brand. SN ...

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