By bringing in an array of hard and soft goods for infants and toddlers, retailers are hoping to pull shoppers back into their baby aisles and show that supermarkets can offer one-stop shopping convenience at a reasonable price. Strollers, infant carriers, baby swings, children's clothing, high chairs and other items that never were found in a grocery store are now lining up to do battle with mass merchandisers and superstores. A&P, Montvale, N.J., is one chain that has rolled out a ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

Why Register for FREE?

Salary Survey 2015

Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick.  What are you waiting for! In addition you will also receive complimentary access to the SN salary survey data tables.

Click here to read the FAQ page if you have any questions (opens in a new window)

Attention Paid Print Subscribers:  While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.