PHOENIX -- There's a new baby at Abco Foods here: the baby club. The chain is testing a continuity incentive program in an effort to keep its customers from skirting around the baby aisle, their eyes set on supposedly greener discount store pastures. The program, which began in August and will run through Feb. 1, 1995, was created to promote frequency shopping and loyalty in Abco customers, according to Les Knox, senior vice president of sales and marketing. Here's how it works: When Abco ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Why Register for FREE?
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive complimentary access to the SN salary survey data tables.
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.