Nonfood baby product sections are growing up. Supermarkets are confronted with an array of new baby products, consumer demand that varies by the demographic makeup of the store, and increased price competition from discounters. They are responding with more sophisticated sets and merchandising that keeps consumers in the store by conveying a sense of shopping ease. "Baby [sections] are looking cleaner and more shoppable," said Charles Yahn, vice president, merchandising, Associated ...

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