The in-store bakery, once viewed as a convenient "extra" for customers, has grown into a vital, viable profit-maker, responsible for contributing to a retailer's image and reputation. More than anything, the ISB has become a standard by which consumers can measure a supermarket's approach to freshness and quality. "The early bakeries were installed with an eye toward adding convenience for the shopper and creating more business," said Carol Christison, executive director of the ...

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