KANSAS CITY, Kan. -- Balls Food Stores here launched three sushi bars on the same day -- and plunged into educating area consumers about the product via the evening news. The move attracted local news coverage, including an on-the-spot televised interview with a high-level chain executive at a sushi bar in Balls' latest Hen House unit. The most popular varieties of sushi are displayed in Balls stores in packs of six or eight, but the Long Beach, Calif.-based Advanced Fresh Concepts, which ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Why Register for FREE?
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive complimentary access to the SN salary survey data tables.
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.