Wholesalers are waving their banners more aggressively. Store banners licensed by wholesalers to their retail customers are enabling those retailers to boost sales by as much as 15% or more, wholesale executives told SN. They also acknowledged that banner programs are providing them with a more secure wholesale sales base for long-term security. Whether conventional, superstore, price-impact or limited-assortment formats, store-banner programs help independents compete on a more equal ...

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