CHICAGO -- Barton Beers here is placing a greater emphasis on in-store point-of-purchase displays to build sales of its Corona beer during the popular Mexican Cinco de Mayo holiday and other key selling periods. It has introduced a new permanent "La Casa de Corona" floor display that measures 5 feet by 7 feet and features corrugated construction designed with authentic Mexican cantina graphics to capture the in-store interest of customers. The display is lightweight yet sturdy, and can work ...
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