From the retailer's point of view, the benefits of gift basket sales are fairly straightforward. "You can take $40 worth of merchandise, spend 10 minutes putting it together, and then sell it for more than $40," said Ron Tanner, vice president of communications for New York-based National Association for the Spec-ialty Food Trade. Yet as cooking shows and travel have broadened the culinary horizons of many Americans, several super-market retailers are finding themselves positioned as the ...
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