Just as the line between cosmetics and facial skin care is merging, so is the distinction between bath and body care. The explosion of the bath category has opened the door for retailers to move body care products into enlarged bath centers.
over the aging of their skin have also translated into new formulas of body lotions. Mike Indursky, skin care manager for Pond's, said consumers are looking to take skin therapy across their entire bodies. That's one reason why Vaseline Intensive Care (Unilever) has included more therapeutic ingredients in its formula. The company also added Ultra Silk Body Lotion, which contains alpha hydroxy acids, beta hydroxy acid, vitamins E and A.
Still, hand and body lotions sales are down while facial sales are up. But manufacturers vow to put the same effort into the entire body they've put into face. "Stay tuned," said Indursky.