The bath and body phenomenon is beginning to hit the supermarket aisles as retailers test the waters for popular bath elixirs that carry very attractive margins. It began with specialty retailers like The Body Shop, which opened its first store in 1988 with a dazzling array of exotic and natural bath specialty products such as shower gels, foaming beads and body scrubs. Since then, other specialty retailers such as Bath and Body Works, H20 Plus, Nature's Elements and Garden Botanica have ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

Why Register for FREE?

Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick.  What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
 

Click here to read the FAQ page if you have any questions (opens in a new window)
 

Attention Paid Print Subscribers:  While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.