A recent study from the Freedonia Group predicted steady growth in the battery category — around 2% each year — through 2012. It's clear, however, that this growth isn't coming from the food and drug channels. Unit and dollar sales were both down for a second straight year, indicating that consumers bought fewer batteries during the recession, and bought low-price varieties when they did. The industry's shift toward high-performance batteries that also carry a higher price point seems to ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

Why Register for FREE?

Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick.  What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
 

Click here to read the FAQ page if you have any questions (opens in a new window)
 

Attention Paid Print Subscribers:  While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.