Hurricane season is under way and with it comes a stronger focus on merchandising batteries as part of storm preparedness. The severity of last year's hurricane season raised consumers' fears and awareness of the need for storm supplies, primarily in the Southeastern U.S. However, retailers and wholesalers told SN that demand for items like batteries and flashlights also grows in the Northeast as major winter storms approach, and even on the West Coast in the aftermath of earthquakes. ...

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