The economic indicators can't officially tell us if we're in a recession and the economists can't predict when business will turn up. But there's one fact you can count on: Consumers are now shopping for price. No less an authority than Steve Burd, chairman, president and chief executive officer of Safeway, said recently [SN, Oct. 8, Page 1] that consumers are switching to less expensive items. As an example, he said they are buying peanut butter and jelly instead of luncheon and deli ...

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