Consumer packaged goods companies spend about $150 billion per year on marketing and promotion programs. Retailers spend uncounted billions to drive a substantial amount of their sales through promotion programs. But a substantial change is about to happen -- the beans are about to be counted differently. New accounting requirements indicating when a marketing or sales expenditure is classified as an expense and when it is classified as a reduction in revenue have been issued by the ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

Why Register for FREE?

Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick.  What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.

Click here to read the FAQ page if you have any questions (opens in a new window)

Attention Paid Print Subscribers:  While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.