More men are making a beeline for the supermarket health and beauty care aisle. Hair care, skin care, grooming, fragrance and shaving products targeted toward males have flooded the market as men have become more accepting of these products in their grooming regimen. As a result, retailers are primping their HBC sections. Product lines like Axe body sprays, Maxim hair care products for men, and Nivea for Men and Neutrogena Men skin care lines are gaining shelf space and prominent displays ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

Why Register for FREE?

Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick.  What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
 

Click here to read the FAQ page if you have any questions (opens in a new window)
 

Attention Paid Print Subscribers:  While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.