Beauty may be more than skin deep, but consumers are increasingly aware that at least in part it begins at the surface, retailers said. As awareness of the health benefits of natural and organic food products begins to level off, natural and organic health and beauty care items are finding their niche within consumers' shopping baskets at conventional and natural retailers alike. "It is important for us to stay ahead of the trends, to be able to foresee what the next segment is going to ...

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