CHICAGO -- A retail veal promotion last fall brought in a $3 return for every dollar invested in the program, according to the veal committee of the Beef Industry Council here, organizers of the event. The six-week promotion, at King Kullen Grocery Co., Westbury, N.Y., Acme Markets, Malvern, Pa., and Jewel Food Stores, Melrose Park, Ill., consisted of a $150,000 radio campaign and in-store demos to heighten awareness of the uses of veal. The event centered on using the new industry slogan: ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

Why Register for FREE?

Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick.  What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
 

Click here to read the FAQ page if you have any questions (opens in a new window)
 

Attention Paid Print Subscribers:  While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.