According to both supermarket retailers and industry watchers, sales within the beer category have increased over the past year and are anticipated to follow a similar trend in the new millennium. Statistics from Beverage Marketing Corp., a New York-based research, consulting and financial services organization, show that supermarkets sold the equivalent of 37.3 million barrels of brew in 1998, up 500,000 barrels over 1997. Although the firm has yet to compile its figures for 1999, vice ...

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