According to both supermarket retailers and industry watchers, sales within the beer category have increased over the past year and are anticipated to follow a similar trend in the new millennium. Statistics from Beverage Marketing Corp., a New York-based research, consulting and financial services organization, show that supermarkets sold the equivalent of 37.3 million barrels of brew in 1998, up 500,000 barrels over 1997. Although the firm has yet to compile its figures for 1999, vice ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Why Register for FREE?
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.