WEST SACRAMENTO, Calif. -- Bel Air Markets here gives private label products top billing in its dairy departments. The 17-store chain recently devoted the cover page of a store circular to its Sunnyside Farms line of dairy products. Bill Neilsen, grocery buyer/ merchandiser, estimated private label accounted for a large majority of the chain's dairy sales. "With the exception of some yogurts, some sour cream and a few ice creams, we carry nothing but private label," said Neilsen. "So it ...

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