WEST SACRAMENTO, Calif. -- Space constraints have forced Bel Air Markets here to take its count-good candy items off the front end and merchandise them on an end cap facing the checkstands.
During a recent SN visit to Bel Air's Elk Grove unit, the impressive display of count goods -- merchandised toward the store's entry -- was hard to miss, allowing Bel-Air to grab impulsive consumers both coming and going.
According to a store manager, the seven-tier, modular rack was designed especially for the company because the once-elongated checkout lane had shrunk. Indeed, the checkout conveyor belt at this particular store was approximately only 2 feet. Other area stores have circular conveyors.
"The front end is getting tighter," he explained. "We're getting much shorter checkouts and less area for display."
The solution for Bel-Air was to deposit count candy elsewhere, leaving its gum, mint, magazines and sundries at the front end.
But it wasn't a slight toward candy, the manager noted. The move has helped the impulsive category. "It's worked out very well. Because when it was on the front end people may have missed something. But here we have it all displayed for them.