Once tucked away on wire racks in a corner of the store, partyware has blossomed into a $1.7 billion industry with year-round opportunities for supermarkets. Partyware designs, colors and licensed properties continue to evolve, creating waves of excitement in the category and motivating supermarkets to start thinking outside the box. Party supplies now are often cross merchandised with other important related departments like bakery, deli and wine, as well as in the baking-needs and ...

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