RACINE, Wis. -- What's in a name? Plenty, if you're a small, independent retailer operating under the Ben Franklin banner. Supermarkets participating in the Ben Franklin licensing program, many of them in sparsely populated areas in the Midwest, are benefiting not only from the franchise's high name recognition in that region, but also from the program's strong seasonal and general-merchandise promotions. "The name value is very important. We're in a rural community, and it's a name that ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Why Register for FREE?
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.